About Crimson Marketing And Public Relations

Steve Webster | CEO/President

Steve Webster serves as President and CEO of CMPR (Crimson Marketing & Public Relations), an LLC specializing in the world of entertainment and sports. The company was founded in March 2004, and offers services such as marketing, publicity, promotions, event coordination and management, and public relations for entertainment, sports and the corporate world.

Prior to forming CMPR, Webster held various executive positions at major Hollywood studios, most recently as Senior Vice President of Communications and Marketing for the Universal Television Group at Universal Studios (2002-2004). Webster managed more than 70 employees and 9 divisions including two top 10 cable networks (USA and SCI FI); three in-house studios and production companies (Universal Television Productions, USA Studios, and Reveille); Domestic and International Production and Syndication divisions; 12 international cable networks; as well as the corporate division of UTG.

Before joining Universal, Webster spent one year at Sony Pictures Entertainment as Vice President of Publicity and Marketing for the premiere Sony cable network, GSN-The Network for Games (2001-2002). Prior to Sony, Webster spent six years at Fox Cable Networks at 20th Century Fox, overseeing publicity as Vice President for Fox Sports Net, FX, and the Fox Movie Channel (1996-2001).

Webster served as Vice President of Media Relations, Events, and Marketing at companies Group Dynamics Sports & Entertainment and Associated Entertainment before joining Fox (1991-1996). Before moving to Los Angeles, Webster worked in public relations and promotions for the NBA franchise Charlotte Hornets in Charlotte, North Carolina. Webster served as an adjunct professor in the Annenberg School at the University of Southern California for six years and currently teaches Sports Journalism and Publicity in the Sports Management Master’s Program at the University of San Francisco (Southern California campus).

Webster served as Vice Chairman of TPEC (Television Publicity Executive Committee) for 2 years (2002-2004), and currently serves on the Advisory Board of the Los Angeles Sports & Entertainment Commission. Webster is still a member of TPEC and is also a member of the Academy of Television Arts and Sciences (ATAS.)

Webster, a native of Mobile, Alabama is an avid supporter of the Alabama Crimson Tide as well as the Los Angeles Lakers. Webster is married to Stella Sampras-Webster, head coach of the UCLA women’s tennis team, and has twin daughters, Sophia & Savannah.

Meet The Leadership Team

  • Steve Webster
    CEO/President
  • Rob Tobias
    Senior VP East Coast Operations
  • Mike Semanoff
    VP CMPR Outdoors
  • Daniel Almond
    Director of Publicity and Events
  • Audrey Capin
    Director of Business Operations
  • John Swidzinski
    VP Foundation Partnerships
  • Sean Bell
    Director Social Media
  • Derrick Fazendin
    Manager of Social Media and Sports Events
  • Sean McCall
    Vice President, Strategic Partnerships
  • Scott Sims
    VP of Sports Marketing

Photo Credit = “Comes The Tide” courtesy of Wesley Prints