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NBC SPORTS GROUP’S COVERAGE OF MECUM AUCTIONS CONTINUES ON NBCSN & ESQUIRE

Live Coverage From The Houston Car Auction (Reliant Center) Starts April 10th on Esquire & NBCSN

STAMFORD, Conn. – March 31, 2014 – NBC Sports Group’s coverage of Mecum Collector Car Auctions continues April 10th with LIVE coverage beginning at 12:30 p.m. ET on Esquire Network with the Houston Car Auction. The Houston Auction at Reliant Center will feature more than 1,000 classic and collector vehicles. NBC Sports Live Extra – NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets – will stream NBCSN’s Houston Car Auction coverage. Additional bonus coverage will also air on www.mecum.com.

NBCSN & Esquire will combine to present more than 15 hours of coverage from the Mecum auction in Houston, TX April 10-12. Coverage on Thursday April 10th begins at 12:30 p.m. ET on Esquire and continues on NBCSN that same afternoon. The Friday April 11th coverage of the Houston Car Auction begins at 12:30 p.m. ET on Esquire and continues on NBCSN that same afternoon. The final day of coverage on Saturday April 12th will air exclusively on NBCSN beginning at 2:30 p.m. ET with bonus coverage airing on mecum.com. In addition to coverage of the cars being sold, telecasts will include spotlight features on the history of vehicles up for auction, and the lifestyles of buyers and sellers.

Scott Hoke will host NBC Sports Group’s Mecum Auctions coverage on-site in Houston, TX, alongside analysts John Kraman, Stephen Cox, and Bill Stephens. Mecum Auctions is led by Dana Mecum, Founder and President of Mecum Auctions for the past 27 years.

Date Coverage Network Time (ET)
Thur., April 10 Mecum Auction – Houston ESQUIRE 12:30 p.m.
Thur., April 10 Mecum Auction – Houston NBCSN 4:30 p.m.
Fri., April 11 Mecum Auction – Houston ESQUIRE 12:30 p.m.
Fri., April 11 Mecum Auction – Houston NBCSN 4:00 p.m.
Sat., April 12 Mecum Auction – Houston NBCSN 2:30 p.m.
** Bonus Coverage will air on www.mecum.com Thur. April 10 at 7:35 p.m. ET, Fri. April 11 at 7:10 p.m. ET, Sat. April 12 at 1:00 p.m. ET and 5:15 p.m.

ET NBC SPORTS LIVE EXTRA
NBC Sports Live Extra – NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets – will stream NBC and NBCSN’s coverage of Mecum Auctions via “TV Everywhere,” the media industry’s effort to make quality content available to authenticated customers both in and out of the home and on multiple platforms.

For desktops, NBC Sports Live Extra can be accessed at NBCSports.com/liveextra. The NBC Sports Live Extra app for mobile devices and tablets is available at the App Store for iPhone, iPad and iPod touch, and on select Android handset and tablet devices within Google Play.

Content airing on:
• NBC will live stream to PCs, mobile devices and tablets through NBC Sports Live Extra;
• NBCSN will live stream to PCs, mobile devices and tablets through NBC Sports Live Extra, and to the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere,” which is available on an authenticated basis to subscribers of participating MVPDs.

ABOUT MECUM
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 27 years, now offering more than 15,000 vehicles per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit Mecum.com or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook, Twitter, YouTube, Pinterest and Instagram.

ABOUT NBC SPORTS GROUP
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBCSN, Golf Channel, 11 NBC Sports Regional Networks, two regional news networks, NBC Sports Radio and all of their respective digital properties. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.

MEDIA CONTACTS
John Swidzinski
john@cmpr.net
310-426-9900

Christine Giovingo
pr@mecum.com
262-275-5050


Photo Credit = “Comes The Tide” courtesy of Wesley Prints