Our Press Releases



October 10, 2012 – Los Angeles, CA – Athletes First, one of the nation’s premiere NFL sports agencies, has commissioned sports & entertainment publicity firm CMPR (Crimson Marketing Public Relations) for areas of exclusive representation in publicity, events, branding as well as social and digital media.

Athletes First has one of the most impressive NFL players roster in the industry representing more than 100 players including: Aaron Rodgers; Mark Sanchez; Wes Welker; Ray Lewis; Miles Austin; Matt Cassel; Clay Matthews; Carson Palmer; Jake Locker; Von Miller; Shaun Phillips; Matt Hasselbeck; Aaron Hernandez; Matt Schaub and more. Athletes First has a 16-person staff with more than 150 years of combined experience and degrees from some of the nation’s most respected institutions such as: Harvard, Duke, UCLA, USC, Notre Dame, Michigan, and Texas. Athletes First prides itself on giving back to the community, having raised millions of dollars for various charities across the country.

CMPR is the leading sports, entertainment and events mid-size agency in the industry. Since the inception of CMPR in 2004, the agency has worked with and represented such entities as: ESPN; Mark Burnett Productions, Reveille, Pete Carroll’s WinForever; Los Angeles Sports & Entertainment Commission; Red Bird Cinema; MRB Productions and television properties including: The ESPY’s; College GameDay; SportsNation; 30 For 30 Film Series; Celebrity Apprentice; Ugly Betty; The Biggest Loser; The Office; The Contender; and Nashville Star.

In addition, CMPR has worked with and represented such athletes and celebrities as: The Black Eyed Peas; Pete Sampras; Eddie Cibrian; LeAnn Rimes; Donald Trump; Jamie Foxx; Sugar Ray Leonard; Tony La Russa; Louie Vito, Holly Robinson Peete and more. CMPR Events also has produced and managed numerous sports, entertainment and charity events including: BCS National Championship Gala; The ESPY’s; ARF’s Leaders & Legends; Harold Pump Cancer Foundation Gala; Cedars-Sinai Sports Spectacular; Nautica Malibu Triathlon; Annual JDRF Gala; Peapod at the Grammy’s events and over 15 Super Bowl and NBA All-Star Parties since 2007.

“We are proud to welcome CMPR into the Athletes First family,” said Athletes First President Brian Murphy. “With their vast experience and similar mentality of putting people first, we know CMPR will bring additional value to our clients.”

“CMPR couldn’t find a better partner and agency to represent than Athletes First,” said Steve Webster, President & CEO of CMPR. “We have admired their executive staff and roster of athletes for a number of years and to have the opportunity to now work with them and their athletes is exciting.”

Athletes First is one of the nation’s premiere NFL sports agencies. The company is named after its mission statement – Athletes First. Based in Irvine, California, Athletes First represents more than 100 NFL players and features some of football’s biggest names. The company provides athlete representation, training, marketing, public relations, and overall assistance to their clients. Athletes First is also committed to many charitable causes and hosts an annual event in Laguna Beach, the Athletes First Classic which benefits Orangewood Children’s Foundation. www.athletesfirst.net

CMPR is a sports and entertainment, publicity, marketing, events and PR agency based in Los Angeles with offices in Salt Lake City and New York/Connecticut. CMPR offers an out sourced solution for publicity, marketing, promotions, special events, award campaigns, crisis management, media relations, red carpet management and media training to many of the top names in the sports and entertainment industry. www.cmpr.net.

Media Information

Steve Webster
(310) 426-9900

Photo Credit = “Comes The Tide” courtesy of Wesley Prints