Our Press Releases

FIFTH BRIDGE CELEBRITY KICKOFF PARTY PRESENTED BY XYQ TECHNOLOGY AT THE PLAYBOY MANSION TO KICK-OFF ESPY WEEK MONDAY, JULY 9TH

DJ MICK BOOGIE SPINNING LIVE GRITS SET TO PERFORM

July 6, 2012 – Holmby Hills, CA – The exclusive 8th annual celebrity party in honor of the annual ESPYs Awards will take place this year on Monday, July 9, 2012 at The Playboy Mansion in Holmby Hills, CA, it was announced today by All Access Promotions.  Red carpet and doors open at 8:00 p.m. The Fifth Bridge Celebrity Kickoff Party presented by XYQ, Inc. will benefit The Artists and Athletes Alliance.  New Era Cap Company Inc also serves as an event presenting sponsor.   

“XYQ, Inc is proud to sponsor this event held at the Playboy Mansion as we intend to provide a revealing and entertaining experience for the media and guests” stated XYQ President Rick Varnell. “The attendees will be getting a first look at the new Super Application Program called "Q it up" that will be released to the general public in late July. The intent of this specific program is to provide a true incentive based application that allows you to view many experiences that will be provided by National, Regional and Local companies, all from your mobile device." 

“The combination of XYQ's high-speed, real-time capabilities and cutting-edge technology are a great fit for our sport, and we are excited for the opportunities that lie ahead for this partnership” stated Greg Gruning, executive vice president, corporate business development, INDYCAR. Under the agreement, XYQ will be the official Augmented Technology and a New Media Partner of INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights. 

Red Carpet arrivals begin at 8:00 p.m. with the Celebrity Poker Tournament beginning at 9:00 p.m.  There will be special performances throughout the evening including DJ Star Mick Boogie spinning live and a performance by R&B/ Hip Hop Band, GRITS.  Cabanas and bottle service as well as hors d’ oeuvres and desserts will be provided.  A silent auction featuring some of sports’ top memorabilia and a celebrity gifting suite will also be on-site for invited celebrity guests.

Celebrities and athletes expected to attend include: Craig Robinson, Vince Young, Warren Moon, DeSean Jackson, Bode Miller, Ryan Sheckler, Tom Arnold, Dez Bryant, Mo Williams, Cedric The Entertainer, Bill Bellamy, Landry Fields, Gary Payton, John Lovitz, Kenny Lofton, Rick Fox, Terrell Davis, and Salli Richardson. 

ABOUT XYQ:

XYQ, Inc. is a solution based New Media company focused on connecting its strategic partners to monetizing their brands through mobile technology solutions. XYQ, Inc. provides experiences from a wide variety of technology platforms including "Kinect" technology, Geo Tracking, AR and Virtual Reality.

ABOUT FIFTH BRIDGE:

Fifth Bridge Marketing Group is a strategic marketing agency dedicated to creating a bridge between the American and Asian entertainment industries.  Whether through music, sports, film, fashion, or cuisine Fifth Bridge connects the American entertainment world to the markets in Asia through creative marketing solutions.  Fifth Bridge brings the world together through entertainment.

ABOUT NEW ERA:

New Era Cap Company Inc.™, the largest and fastest growing headwear manufacturer in the United States, has an 88-year-old tradition of creating quality products that transcend time, culture, sport and fashion. Although New Era® is rooted in sports heritage as the official on-field cap of Major League Baseball, they have evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV. New Era is seen as an iconic brand that celebrities, entertainers, musicians and athletes are seen wearing today.

*Event produced by All Access Promotions. For information regarding the Fifth Bridge Celebrity Kickoff Party contact Jen Beaver at jen@allaccesspromo.com

For guest list consideration or press inquiries regarding the All Star Celebrity Party, please contact:

Media Contact:
Chris Stolte
CMPR
310-426-9900
chris@cmpr.net


Photo Credit = “Comes The Tide” courtesy of Wesley Prints