PETE CARROLL AND WIN FOREVER ANNOUNCE PARTNERSHIP WITH NIKE & AEG TO BRING ELITE COACHING WORKSHOPS TO FOUR LOCATIONS ACROSS THE NATION

NIKE WIN FOREVER INTERACTIVE COACHING WORKSHOPS LED BY SEATTLE SEAHAWKS HEAD COACH PETE CARROLL AND WIN FOREVER CO-FOUNDER YOGI ROTH – LOCATIONS INCLUDE LOS ANGELES, FORT WORTH, PALO ALTO, AND SEATTLE

May 2nd, 2011 – Los Angeles, CA -Win Forever, the new generation of coaches for the next generation of athletes, has announced a strategic partnership with Nike, Inc. to bring elite football coaching workshops to four locations around the US during 2011. Win Forever has also partnered with AEG for the second straight year to further the organization’s mission to impact coaches who inspire student-athletes on a daily basis. The interactive workshops are led by current head coach and EVP of the Seattle Seahawks Pete Carroll and Win Forever co-founder Yogi Roth.  The season’s first two Nike Win Forever Workshop were held on April 1st in Los Angeles, CA with a packed room of over 200 Los Angeles-based high school and college coaches which took place this past weekend at The GRAMMY Museum’s Clive Davis Theater at L.A. LIVE.; and on the campus of TCU in Fort Worth, TX on Friday April 8th with TCU head coach Gary Patterson. Other Workshops are slated to take place in Palo Alto, CA on May 15th and Seattle, WA on June 17th.
 
Each Nike Win Forever Workshop is a four-hour interactive coaching experience focusing on developing each coach’s unique leadership style and philosophy on and off the field.  The events are free to all participants.  Led by Pete Carroll, theNike Win Forever staff lectures and demonstrates to coaches how to maximize their players’ potential thru “4 Quarters of the evening’s program” which include: Self Discovery, Learn your Learner, Practice is Everything and Performance in the Absence of Fear.  
 
“The goal of each workshop is to develop coaches, but also develop leaders as the ‘New Generation of Coaches for the Next Generation of Athletes’ continues to grow, inspire and compete.” said Pete Carroll, current Seattle Seahawks head coach and the inspiration behind the Win Forever brand and the coaching workshops.
 
“Nike was founded on a relationship with a coach and the Win Forever Workshops echo that. They will be a game changer for coaches around the nation and we are extremely excited to add them to our Nike Football weekends. They will challenge coaches while impacting student-athletes in a positive fashion.” said Leroy Ebanks, North America Brand Marketing director for Nike, Inc.
 
Win Forever Workshops, which will occur during the same weekends on college campuses across the country as the “traditional” Nike Football Training Camps, SPARQ combines and the Elite 11 quarterback camps, will typically host 85 local high school football coaches and 30 community leaders to introduce fresh concepts and methods that will impact coaching staffs and student athletes around the nation.
 
For more information on Win Forever, please visit www.winforever.com
 
About Win Forever:
 
Win Forever is a proven system of success for those who compete to maximize their potential in sports, entertainment, philanthropy, business and life.  A coaching philosophy inspired by former University of Southern California and current Seattle Seahawks head football coach Pete Carroll, Win Forever is the “New Generation of Coaching for the Next Generation of Athlete.” Yogi Roth, co-founder of Win Forever, is currently an ESPN/ Fox college football analyst and New York Times best-selling author of “Win Forever” and “From PA to LA.”
 
About NIKE, Inc.:
 
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com
 
About AEG:
 
AEG is one of the leading sports and entertainment presenters in theworld.  AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over100 facilities such as STAPLES Center, The Home Depot Center (Carson, CA), Target Center (Minneapolis, MN), The Rose Garden (Portland, OR), Best Buy Theater (New York),  Sprint Center, (Kansas City), Mercedes Benz Arena (Shanghai), MasterCard Center (Beijing, China), Acer Arena (Sydney, Australia), The Globe arena (Stockholm, Sweden), O2 World arena(Berlin, Germany)  and The O2 arena and entertainment district (London, England); sportsfranchises and events under AEG Sports  including the Amgen Tour of California, Los Angeles Kings (NHL) and two MLS franchises in addition tooverseeing privately held management shares of the Los Angeles Lakers(NBA).  AEG Live, the world’s second largest concert, promotion and touring company, is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices.  AEG has created L.A. LIVE, a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring  Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention “headquarters” destination (featuring The Ritz-Carlton and JW Marriott hotels and 224 luxury condominiums – The Ritz Carlton Residences at L.A. LIVE – all in a single tower), the Regal Cinemas L.A. LIVE Stadium 14, “broadcast” facilities for ESPN, along with entertainment, restaurant and office space. 
 
Media contact:
CMPR
John Swidzinski
310-426-9900
john@cmpr.net